The Federal Communications Commission will revoke the broadcast license of any company that uses subliminal marketing in its broadcast. It came to this conclusion after many years of research. In 1955, the FCC issued a statement that subliminal marketing was a cause of public concern and that broadcasters should approach the technique cautiously. In 1974 the FCC issued Public Notice FCC 74–78, and an Information Bulletin called “Subliminal Projection,” following much investigation into the topic. The FCC stated that all broadcasting licensees should not use subliminal advertising techniques because the techniques are deceptive, which runs counter to the purpose of the FCC. The statement is still on the FCC’s website as its stance on subliminal marketing.